Rasna’s Latest Plans

Published by admin on September 11th, 2007 | Tagged Business, News, Strategic Management

I just read this business news that Rasna-the leading soft drink concentrate company, has some foreign acquisition plans.Rasna is a cash rich & Zero debt company and hence money will not be much of a problem.

They want to grow further in the existing markets and at the same time acquire local brands in foreign markets such as Africa.They will then develop the acquired local brands.

They are also looking forward to introduce drinks with new flavours and drinks with vitamins and minerals for the consumer’s health needs.

Besides all this ,they are thinking about signing up a leading bollywood actress for endorsing their brand!

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