The Murjani Group:Bringing brands like CK,Tommy Hilfiger and Gucci to India

Published by admin on September 19th, 2007 | Tagged Entrepreneurship, Achievers, Business

The Murjani Group,based in New York, has brought some of the best international designer lifestyle brands like Calvin Klein,Tommy Hilfiger and Gucci to India.

The Murjani Group,was founded in 1930 by Mr. B. K. Murjani.Gradually they became the one of the biggest apparel producers in the world with a capacity of more than 10 million units per annum.It was in the mid 60s when they got into brand development and marketing.They lunched their first brand “Marco Polo” in the US.

Later, they helped to launch and develop brands such as Gloria Vanderbilt and Tommy Hilfiger.

In 1979 they adopted a very innovative approach for the marketing of Gloria Vanderbilt ,when they advertised in marketing channels such as buses and phone booths.They also implemented the concept of having something new in the retail outlets every month.This concept was completely different from the traditional practice.

In 1985,Murjani and Hilfiger advertised on a giant billboard on Times Square,which announced the arrival of Tommy Hilfiger as one of the leading designers in the world.

The Murjani Group:Bringing brands like CK,Tommy Hilfiger and Gucci to India

The Murjani Group was one of the first companies to sense the emerging market and growing demand for international designer brands in India.

In 2004 ,Vijay Murjani , MD of The Murjani Group,brought Tommy Hilfiger to India.Apart from opening stores across various cities they also launched licensed items such as watches ,eye wear ,fragrance and shoes.

Gucci chose Mumbai for opening its first store in India.The 3400 square feet store was opened in September 2007.They are soon planning to open stores in Delhi also.

The Murjani Group has secured exclusive licensing and marketing rights for leading brands such as  Jimmy Choo, Calvin Klein and Tumi.

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