TV ratings go through the roof and ESPN-star hit a jackpot
Published by admin on September 26th, 2007 | Tagged Business, News
I was surprised when I got to know from The Economic Times,that ESPN and Star Cricket managed a combined TV rating of 15.3 during the Twenty20 World Cup final. The average rating of the thrilling 3-hour Twenty20 final came out to be 10.9,according to aMap.
The Twenty20 World Cup final left behind all other entertainment channels as any leading show gets a TV rating of around 4 or 5.
The ET News says:
The average TVR of the three-hour Twenty20 final was around 10.9, putting it well ahead of the competition from any of the reality shows or even the daily soaps. But the peak TVRs for the male demographic, which is the biggest target audience for advertisers during any cricket match, were in the range of 17%.
According to another TV related news on The Economic Times, ESPN-Star Sports (ESS) hit a jackpot of a cool Rs 200 Crore from Twenty20 WC.
The News says:
ESS, which had gambled with an astonishing $1.1-billion bid and won the ICC rights for the next eight years last year, has earned Rs 200 crore only from the inaugural Twenty20 World Cup championship. Media buyers say the broadcaster has received close to Rs 110-115 crore through ad sales alone, which went through the roof for the finals with India playing Pakistan. Of the Rs 115-odd crore, Rs 40 crore has been contributed by sponsors, with the rest coming from stand-alone spot sales.
Well,that is really good for ESPN-Star as this is the third time after KBC (Star Plus) and the India-Pakistan Friendship series (Ten sports) ,the advertising rates have been redefined.ESS managed to sell 10-second advertisement spots for Rs. 7.5 to Rs.10 Lakh.It was way back in 2004 when Ten sports sold 10-second advertisement spots for around Rs 5.5 lakh.
Economic Times also gave news about how The Nimbus sport owned,Neo Sports has already managed to book Rs.75 crore worth of advertisements as the India-Australia series are going to start from September 29.However, they have a final target of around Rs. 130 crores
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