King Khan to endorse DishTV brand

Published by admin on October 4th, 2007 | Tagged Advertising and Marketing, Business, News

Yes,the undisputed king of bollywood,Shahrukh Khan is all set to endorse the DishTV brand in a multi-crore deal.Looking at the rising competition in the DTH segment,this seems to be a smart move by The Essel Group.

This is what The Economic Times says:

DishTV has roped in Shahrukh Khan to endorse its brand in a multi-crore deal. A formal announcement of the same is expected shortly. DishTV’s competitor, Tata Sky, had used another Bollywood hottie, Hrithik Roshan, extensively earlier this year to promote its services during the ICC Cricket World Cup.

SRK charges around around Rs. 5 to 7 crores per endorsement.This is going to be the latest for Sharukh after endorsing so many leading brands such as Compaq,Pepsi,Hyundai,Fair & Handsome men’s fairness cream and so on.