Maruti’s new business strategy
Published by admin on October 30th, 2007 | Tagged Business, News, Strategic Management
Business is all about expansion and in a growing economy like India,there is always increasing competition from rival firms like Honda,Hyundai,Nissan and Chevrolet.New technologies are emerging and consumers have so many products to choose from.It seems like Maruti wants to be the best in the business and maintain its leading market position.
Investment plans
Maruti is going to invest around $ 1.8 billion for research and development and marketing purposes.Maruti has a target of producing one million cars by the year 2010-2011.
Expansion Strategy
Growth and expansion is a way of life and that is why Maruti has decided to set up a R & D facility within an area of 500 acres in Haryana,India.This is going to be the largest R & D center after Japan.
Shinzo Nakanishi to take over
Shinzo Nakanishi will take over from the current MD,Jagdish Khattar when he retires on December 18.There will be more Japanese participation in the senior level management.
Subscribe
